©2018 by Traci Pate

Work Samples

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Using Humor to Capture Attention

Instructional Design + Motion Graphics



When asked to develop a module on an organization’s employee termination process, I was able to keep the content engaging by animating various scenarios using GoAnimate. This rapid development animation tool allowed the project team to squeeze six animated scenarios into the course on a tight budget.


As I read the provided scripts, I storyboarded visuals that would enhance the serious nature of the content and keep learners engaged through to the end of each video. Luckily the client’s brand allows for humor which is how we ended up with screens such as the ones shown below.


The videos really helped to lighten up the serious content around termination procedures and legal requirements. After the videos, learners were able to practice their knowledge with a scenario-based assessment. 

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