Customer Enablement: Google Ads Training

The challenge: To launch two comprehensive learning paths on the Google Skill Shop platform, creating 16 public-facing courses for up to 4 million product users. The goal was to provide in-depth training on Shopping Ads to help customers understand how to use them, improve their results, and get more value from the platform.

Additional constraints:

• The curriculum manager was new to the department and course development process.

• The other instructional designer was unavailable, requiring completion of all courses solo.

  
  

The design: The project involved creating two distinct curricula: one for strategists and another for practitioners. Each module was a single page, consisting of text, interactions, custom graphics, and knowledge checks. Some modules also had curated product videos and software simulations. 

My contribution:

• Consultation and Planning: Consulted with curriculum managers and product experts to understand key features and upcoming releases. Helped plan and facilitate focus groups with product users to ensure content relevance.

• Curriculum Development: Outlined curricula, wrote content, and developed prototypes.

• Collaboration and Coordination: Coordinated with copy editors and graphic designers, providing detailed content for review and graphic descriptions for development.

• Simulation Design and Storyboarding: Scripted and storyboarded custom software simulations.

• Project Leadership: Led the instructional design, content development, eLearning development, assessment design, and review cycles. Performed detailed QA to guarantee functionality before publishing.

  
  
  
  

Samples: Selection of screens from the final courses available in Google's publicly available Skillshop platform.

Select each item to view the full image..